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Every shoe you own already has one. Slip off the branded footbed inside your trainers or work shoes, and you'll find an insole sitting quietly underneath your foot, doing a job most of us never think about until something starts to hurt.

You were bathing your baby or looking at photos from the weekend, and something caught your eye. One side of the back of their head looks flatter than the other. Or maybe the head seems a little wide and short when you look from above. You told yourself it was probably nothing, but the thought hasn't gone away. If that sounds familiar, you are not alone. What you may have noticed is a common condition called Plagiocephaly (play-jee-oh-SEF-ah-lee) /Brachycephaly (brak-ee-SEF-a